Healthcare Products Paid Ads Case Study

Increased Total Conversions from 17K to 53K in One Year

Cost Per Lead Reduced from $24 to $12
$ 24
Number of Leads
17 K
Conversion Rate Improved from 9% to 16%
8.94 %

THE PROBLEM

eCommerce B2C healthcare client wanted to improve their conversion rate (8.94%), lower their Cost per Lead ($24), get better qualified leads and scale their Google Ad campaigns.

THE SOLUTION

Switched from click based strategy to qualified leads. Updated Search campaign bid strategy to include max conversions + tCPA to meet CPA goals. Updated and added responsive search ads to reflect product benefits and target market. Updated keyword match types and added negatives to block unwanted traffic with weekly optimization efforts.

THE RESULTS

Improved previous Google Ads conversion rate from 8.9% to 16.3% from Sept 21’ – April 22’. Increased ad spend for this time period from $400K to $665K and conversions from 17K to 53K. Lowered cost per conversion from $24 to $12.

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