Crowd Control Management Paid Ads Case Study

Total Sales After Paid Ads Improvements $6.3 Million

1 %
318% Return On Ad Spend to 451%
%
Increase In Sales
$ Million
Total Sales After PPC Optimization

THE PROBLEM

eCommerce B2B client wanted to scale their Google ad campaigns while improving their Return On Ad Spend (ROAS).

THE SOLUTION

Improved product lineup for Google Smart Shopping Campaigns. Implemented tROAS bid strategy to meet ROAS goals. Supplemented best performing Shopping campaigns with Search Campaigns. Created Product, Display and Sponsored campaigns for Amazon.

THE RESULTS

 Improved Google Ads ROAS from 318% to 451% from April 20’ – April 22’. Increased ad spend 3x to $58K/mo generating $6.3 mil sales.

Scaled Amazon campaigns in March 2021 while maintaining ROAS goal 400%+. Since Nov 2018, 458% ROAS for $1.5 mil sales.

Improved struggling Bing campaigns: ROAS up from 200% to 487%, spend up from $56K to $200K and sales up from $111K to $977K over two year period.

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